About Us

Different as a style of life

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Sorry I'm Different

THIS HOW IT STARTED....actually a long way before that...Most people have stared and mocked me for this tattoo, but only few grasped it as the logo of my story.

Now I am going to share with you as friends. Someone knows it already, where I am from, who truly I am, where is my direction, these are the true friends that never let go of my hand...the ones who were there in troubling times and today I have them here next to me helping to realize a dream...to the other ones I can only wish that you will learn to love me.

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Today I am going to talk of an unique fashion project....actually more than that, it is a way to lead you into my thoughts.

The turning point was a sudden day when my mother closed her eyes and never opened them again...and with that a part of my soul was gone.... and she left me with these last words: "THERE ARE NO FEARS....YOU ARE DIFFERENT...DO NOT LET ME GO IF YOU DO NOT PROMISE THAT YOU WILL TRY".

I have spent five years to understand her words, ravaged by fears, loneliness, emptiness and lack of her supporting me.

And then a day, I woke up and went to my tattoo artist to confide in him my thoughts and afterwards I came out of there with the writing "SORRY I'M DIFFERENT" and everyday i was looking at it, little by little a new world was awakening, a world of small and big happenings, new encounters, perfect matches, occasions to grab and weird coincidences.

I have started quitting everything boring around me...I have started Living, to see the world together with my daughter who gradually has replenished that lost piece of my soul. And one day the magic begun.....she looked into my eyes and she inspired me: "WHAT IF YOUR TATTOO BECOME A SHIRT, LOTS OF SHIRTS...AND TROUSERS...AND DRESSES....AND IF ALL PEOPLE THAT ARE DIFFERENT WOULD SCREAM AT THE WORLD WITH THEIR CLOTHES?"

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We came back from our trip and we have just made two shirts for us with printed "SORRY i AM DIFFERENT" and we we wore them, and then our friend wore them, and then our followers.

We have started to describe each individuality on their clothes, we have learned their stories and thanks to them we have traveled the world.

They loved our IDEA and they shared it.... the project has become viral, but especially all of it has become...

our FIRST OFFICIAL COLLECTION "SevenSins" by Sorry, I'm Different presented as prémiere in PURE LONDON.
I wanted to thank EVERYONE who deterred us, who turned their back at us and told us....NO! You will never make it! Who laughed at us...sorry....."WE ARE DIFFERENT"

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Ilaria Toncelli

FASHION DESIGNER

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Ilaria Toncelli nasce a Pontedera(Pi). Fin da piccola sviluppa un senso per l’arte e la creativita’ e impiega molto del suo tempo a fare schizzi di abiti, pratica che nel corso degli anni diventera’ per lei una costante.

Ambiziosa,creativa e visionaria, frequenta e si laurea a Polimoda vincendo una borsa di studio che la portera’ a New York da Calvin Klein.

Tornata in Italia si specializza nel settore Maglieria dove rimane per circa 20 anni, ne apprende l’arte e i segreti lavorando a stretto contatto con esperti artigiani del settore dentro maglifici toscani.

Nel contempo collabora come libera professionista con importanti realta’ del Fashion Sistem curandone collezioni di maglieria e accessori da Patrizia Pepe, Caffe Noir, Hugo Boss, Polo Ralph Lauren.

Collabora inoltre a 5 edizioni di Pitti Filati con gli stilisti visionari Angelo Figus e Nicola Miller allo sviluppo del padiglione tendenze della fiera.

Nel 2012, muore la mamma, Ilaria lascia il settore maglieria e decide di dare una svolta alla sua vita lavorativa, inizia all’interno di un’azienda di capospalla il suo percorso come donna-prodotto e completa il cerchio delle sue competenze.

Nel 2017 maturata la sua completa esperienza si stacca completamente dai suoi patner, fonda una nuova startup e crea un nuovo “Brand” di abbigliamento SORRY I’M DIFFERENT.

Il coraggio, la creatività e lo stile di essere diversi non passa inosservato. Il Brand emergente viene selezionato e inserito all’interno di Pure London e conquista la capitale e le sue influencer con una collezione concettuale fatta di ispirazioni e denunce sociali, pezzi assolutamente originali. Street al punto giusto, chic quanto basta, il marchio 100% Made in Italy stupisce il fashion system.

Dal dolore alla rinascita, dal sogno alla realizzazione, da Pontedera a Londra: la grintosa designer Ilaria Toncelli ha sfidato se stessa, arrivando a trasformare prima in un tatuaggio e poi in un progetto quelle indimenticabili parole della madre.

“Non ci sono paure…Tu sei differente…Non lasciarmi andare senza promettermi che non ci proverai”, racchiuse oggi nello spirito del brand Sorry I’m Different.

Inserito tra i migliori 24 brand emergenti del momento dalla rivista specializzata Runway London, presente tra gli 8 selezionati brand per l’evento Charity Fashion Show di Notting Hill, adorato dalla famosa Valerie Wyndham, donna della tv londinese ed importante influencer, Sorry I’m Different ha conquistato Londra affermandosi come un brand che fa e… farà la differenza.