About Us

Different as a style of life

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Sorry I'm Different

THIS HOW IT STARTED....actually a long way before that...Most people have stared and mocked me for this tattoo, but only few grasped it as the logo of my story.

Now I am going to share with you as friends. Someone knows it already, where I am from, who truly I am, where is my direction, these are the true friends that never let go of my hand...the ones who were there in troubling times and today I have them here next to me helping to realize a dream...to the other ones I can only wish that you will learn to love me.

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Today I am going to talk of an unique fashion project....actually more than that, it is a way to lead you into my thoughts.

The turning point was a sudden day when my mother closed her eyes and never opened them again...and with that a part of my soul was gone.... and she left me with these last words: "THERE ARE NO FEARS....YOU ARE DIFFERENT...DO NOT LET ME GO IF YOU DO NOT PROMISE THAT YOU WILL TRY".

I have spent five years to understand her words, ravaged by fears, loneliness, emptiness and lack of her supporting me.

And then a day, I woke up and went to my tattoo artist to confide in him my thoughts and afterwards I came out of there with the writing "SORRY I'M DIFFERENT" and everyday i was looking at it, little by little a new world was awakening, a world of small and big happenings, new encounters, perfect matches, occasions to grab and weird coincidences.

I have started quitting everything boring around me...I have started Living, to see the world together with my daughter who gradually has replenished that lost piece of my soul. And one day the magic begun.....she looked into my eyes and she inspired me: "WHAT IF YOUR TATTOO BECOME A SHIRT, LOTS OF SHIRTS...AND TROUSERS...AND DRESSES....AND IF ALL PEOPLE THAT ARE DIFFERENT WOULD SCREAM AT THE WORLD WITH THEIR CLOTHES?"

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We came back from our trip and we have just made two shirts for us with printed "SORRY i AM DIFFERENT" and we we wore them, and then our friend wore them, and then our followers.

We have started to describe each individuality on their clothes, we have learned their stories and thanks to them we have traveled the world.

They loved our IDEA and they shared it.... the project has become viral, but especially all of it has become...

our FIRST OFFICIAL COLLECTION "SevenSins" by Sorry, I'm Different presented as prémiere in PURE LONDON.
I wanted to thank EVERYONE who deterred us, who turned their back at us and told us....NO! You will never make it! Who laughed at us...sorry....."WE ARE DIFFERENT"

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FASHION DESIGNER

Ilaria Toncelli

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